What is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of enhancing a website's visibility on search engines like Google. By optimizing various elements of a website, businesses can improve their chances of ranking higher in search results, which can lead to increased traffic and potential sales. SEO involves both on-page and off-page strategies, including keyword research, content creation, and link building.

Importance of SEO

SEO is crucial for any online business as it helps attract organic traffic. Unlike paid advertising, organic search results are more trusted by users, making SEO a cost-effective long-term strategy. Additionally, a well-optimized website provides a better user experience, which can lead to higher engagement and conversion rates.